In my video on the Insight Analyst channel, I walk through a simple but powerful idea: publish a press release, earn the “As Seen On” badges, and convert that visibility into trust, traffic, and sales. If you want to get featured quickly and leverage media credibility, PR boost makes the process straightforward. Below I’ll expand on the psychology, placement strategies, and step-by-step actions you can use right away.
Why media badges work: the psychology of trust
We all do it — we see a product or a person and ask, “Is this legit? Do they know what they’re doing?” The moment visitors spot an “As Seen On” badge from recognisable outlets like Google News, Yahoo, or Business Insider, their trust jumps. In the video I explain that this effect directly influences conversion rates: people are more likely to sign up, buy, or contact you when a trusted media logo signals authority.
That’s the core value of press releases: they don’t just create a piece of content — they create social proof. When customers see logos of major publications, they think, “They must be experts.” That perceived expertise equals higher conversions, more leads, and better brand awareness.
Where to place your “As Seen On” badges for maximum impact
Getting featured is just the first step. Placement matters. In the video I recommend using your earned logos across high-visibility touchpoints:
- Homepage — immediate credibility for first-time visitors
- Landing pages — boost ad and organic landing conversions
- Checkout pages — reduce friction and cart abandonment
- Ad creative and social posts — increase ad trust and click-throughs
- Email footers and signatures — reinforce authority in direct outreach
These placements help your business stand out from competitors who lack media validation, and they compound the effect of other trust signals like reviews and testimonials.
How the process works (step-by-step)
Getting your own “As Seen On” badge is easier than many expect. Here’s the straightforward process I recommend:
- Write a focused, newsworthy press release about your product, milestone, or announcement.
- Use a distribution partner to publish the release to major outlets.
- Once published, collect the “featured on” logos and add them to strategic locations on your site and marketing channels.
In the video I show that PR distribution turns visibility into assets you own — the logos and the credibility — and a platform like pr boost streamlines the entire workflow, from distribution to downloadable badges.
Where PR distribution helps most
PR distribution is especially useful if you’re trying to:
- Introduce a new product and overcome trust barriers
- Increase conversions on paid traffic by adding social proof
- Improve brand awareness for partnerships and networking
If you want to move fast and make media exposure work for you, consider starting with PR boost — it’s built to get brands featured on recognizable sites quickly and to provide the badges you can use right away.
Real results and best practices
Clients I’ve worked with report measurable improvements in brand awareness and conversion performance after adding media badges to their funnels. A common testimonial is that the PR campaign was a game-changer: it helped brands crystallise their story, execute a distribution plan, and create tangible trust signals that prospective customers notice immediately.
Best practices to follow:
- Choose a concise, newsworthy angle for your press release.
- Prioritise publication outlets that your customers recognise.
- Place logos where users make decisions — homepages, landing pages, and checkout flows.
- Re-use badges across ads, social, and emails to amplify the effect.
Conclusion — Make press releases sell for you
Press releases are more than announcements; when published strategically they become conversion tools. The “As Seen On” effect short-circuits trust-building, helping you convert visitors into paying customers. If you’re ready to get featured and add credible badges to your marketing, get started with PR boost today — publish, grab your logos, and watch how media exposure improves your traffic and sales.
Take action: publish a targeted press release, collect your badges, and add them across your funnel. With the right approach, press releases can go from “nice to have” to a direct contributor to revenue.
