In this post I’ll walk you through why an online press release—delivered through a trusted provider like PRBoost—is one of the most powerful tools small business owners can use to build credibility fast. I created a video on this topic as Review Insider, and here I expand the steps and reasoning so you can immediately put the idea into action.
Why credibility matters more than ever
When you’re launching a new product, service, or website, traditional tactics—running ads, blasting emails, collecting case studies—often fall short of convincing prospective customers that you’re the real deal. You need something that says, "I am the expert." That’s where targeted Online PR services come in: a well-placed press release on reputable publications gives you an instant “As seen on” badge that builds trust the moment someone visits your site.
What an online press release does for your brand
A professionally distributed press release does several things at once:
- Creates social proof: being featured on well-known outlets signals authority.
- Drives visibility: press networks can reach millions of readers every month.
- Improves brand perception: potential customers are more likely to trust a business they’ve seen on established sites.
For example, PRBoost promotes placements across outlets like Yahoo, Benzinga, Digital Journal and others—offering a combined reach the service estimates at up to 518 million potential monthly readers. Each placement creates its own landing page, which you can display on your website as a credibility badge.
Who benefits most from Online PR services?
These services are especially useful for:
- New online businesses that need authority quickly.
- Software-as-a-service companies that want to show enterprise-level credibility.
- Brick-and-mortar shops launching an online presence.
- Any business that wants to stop “selling” and start proving expertise.
Why PRBoost stands out
Not all press release services are equal. From my hands-on look, PRBoost differentiates itself in three key ways:
- High-authority placements: It emphasizes placements on recognizable outlets so you can show “As seen on” badges that really move the needle.
- Scalable packages: Plans start affordably (the entry option mentioned starts around $297) while higher tiers expand reach across top-tier publications.
- Quick credibility: The service is designed to make you look like the expert almost overnight—exactly what many small businesses need.
If you want to test this approach for your brand, check out PRBoost—pick the package that fits your goals, place the order, and add the resulting badges to your homepage and marketing materials.
How to use a press placement most effectively
Getting featured is only half the battle. To maximize the value of Online PR services, follow these steps:
- Choose the right package based on your target audience and budget.
- Prominently display the "As seen on" badge on your homepage and product pages.
- Link the badge to the actual press landing page to let prospects verify the feature.
- Use quotes and pull-outs from the press piece in your marketing copy—this reinforces authority.
- Combine PR placements with targeted follow-up campaigns to convert increased traffic into customers.
Real quick—what to expect and next steps
Expect a straightforward process: pick a package, submit your release, complete payment, and wait for distribution. When the articles go live, you’ll have multiple landing pages you can point to and display on your website. That immediate proof—“You were seen on Yahoo”—changes how prospects perceive you.
"Are you the expert? Absolutely yes. You saw it was seen in Yahoo."
Conclusion — Make credibility your growth engine
For small businesses, leveraging Online PR services is one of the fastest, most convincing ways to build trust for your website. If you want to establish yourself as the expert in your niche, a well-placed press release from a reputable provider like PRBoost can change how customers see you—often overnight.
Try it, display those badges, and let your press placements do the heavy lifting for your credibility. Practice, iterate, and watch the difference in conversions and customer confidence.
